Market research and forecasting training (third edition) New Century Marketing vocational courses planning materials(Chinese Edition)

Paperback. Pub Date :2007-08-01 200 Chinese Dalian University of Technology Press. market research and forecasting training (third edition) New Century Marketing courses in vocational planning materials make full use of Project and task of teaching methods of teaching. to achieve a single integrated training and comprehensive investigation capabilities itemized capabilities. Each unit project to refine teaching tasks. each task of teaching according to student ability. from simple to complex. write multiple training (2-4) topics from single to integrated process for classroom teachers or students. Module a market research project an understanding of cognitive training task a market research survey of the importance of understanding the market and the role of market research task to distinguish between two types of tasks three familiar pr...