Marketing 101: Essential Business Knowledge for School Go'ers

This is a marketing 101 handbook for school going children to provide them a primer on marketing with an objective to help them evaluate marketing as a career and also provide them with an appreciation about the subject. It is written by a school going student in a manner and style which teenagers can well understand and relate to. It is a recommended reading for children when they are in the throes of deciding what career to pursue.

Rhea Mehta is a Class XI student at Sanskriti School, New Delhi where she studies Maths, Economics, Psychology, Political Science and English.