273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners., .Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2.

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Bibliographic Details

Title

Marketing in the 21st Century Interactive and Multi-Channel Marketing Volume 2

Publisher

Praeger

Publication Date

2007

Language

English

ISBN 10

0275992772

ISBN 13

9780275992774

Binding

Hardcover

Condition

Fine

Dust Jacket Condition

No Jacket

Book Type

Book

Seller catalogs

Marketing

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Fine Press Bookshop
ON, Canada

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