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Bibliographic Details

Title: Marketing: An Active Learning Approach (BA in Business Studies)
Publisher: Wiley?Blackwell 24/04/1997
Publication Date: 1997
Language: English
ISBN 10: 0631201823
ISBN 13: 9780631201823
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Marketing is designed to provide learners with an understanding of the environment within which consumers function.

About the Author

Elizabeth Barnes is Principal Lecturer in Marketing at Staffordshire University.

Bob McClelland is Reader at Liverpool Business School, Liverpool John Moores University.

Richard Meyer and Hildegard Wiesehofer are both Senior Lecturers in Marketing at the University of Derby.

Mike Worsam is an independent consultant in marketing.

"About this title" may belong to another edition of this title.

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