Title: The Marketing Analytics Practitioner's Guide: Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics
Publisher: World Scientific Pub Co Inc
Publication Date: 2024
Language: English
ISBN 10: 981127987X
ISBN 13: 9789811279874
Binding: Hardcover
Condition: New

About this title

Synopsis

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

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