Marketing Analytics: Strategic Models and Metrics
Language: English
Published by CreateSpace Independent Publishing Platform, 2013
- Softcover
- Used
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.Goodwill of Silicon Valley
AbeBooks seller since June 28, 2024
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Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
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- Title
- Marketing Analytics: Strategic Models and Metrics
- Author
- Sorger, Stephan
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2013
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1481900307
- ISBN 13
- 9781481900300
Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
The book contains a wealth of information on marketing analytics:
- Almost 500 pages of text, covering a wide variety of decision models and metrics
- Nearly 400 figures, including diagrams, tables, and charts
- Step-by-step instructions on market segmentation, conjoint analysis, and other techniques
- Current examples demonstrating how organizations are applying models and metrics
The list of chapters below includes a sample of the topics:
- Chapter 1. Introduction - Introduction to marketing analytics
- Chapter 2. Market Insight - Market sizing and trend analysis
- Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
- Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
- Chapter 5. Business Strategy - Analytics-based strategy selection
- Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
- Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
- Chapter 8. Price Analytics - Pricing techniques and assessment
- Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
- Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
- Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
- Chapter 12. Analytics in Action - Pivot tables and data-driven presentations
Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.
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About the Author
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Goodwill of Silicon Valley
SAN JOSE, CA, U.S.A.
AbeBooks seller since June 28, 2024
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Goodwill of Silicon Valley’s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.…
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