Marketing Analytics Using Excel: A Beginner's Guide
Language: English
Published by SAGE Publications Ltd, 2025
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 63.23
Quantity: 3 available
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Seller Inventory # 6666-GRD-9781529681895
- Title
- Marketing Analytics Using Excel: A Beginner's Guide
- Author
- Kaurav, Rahul Pratap Singh Rahul Pratap Singh Kaurav, Asha Thomas,
- Publisher
- SAGE Publications Ltd
- Publication year
- 2025
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 1529681898
- ISBN 13
- 9781529681895
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
• Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
• Exercises, activities and discussion questions to reinforce learning.
• A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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