Marketing AI: From Automation to Revenue Performance Marketing

Not long ago, the entire process of marketing was a human endeavor—driven by countless cases of trial and error as we learned from our human mistakes. The idea of sales automation, of artificial intelligence streamlining the marketing process, seemed like the stuff of science fiction or a far-off dream.

But now the digital age is here, and with it, new technologies have paved the way for marketing opportunities we never thought possible.

In Marketing AI™, innovative marketing executives Stevan Roberts and Greg Grdodian, both of Reach Marketing LLC, bring their decades of experience to the forefront to illustrate what artificial intelligence and automated marketing can do for your business. From gaining a thorough understanding of your customers to using an integrated lead life cycle program to effectively engaging with your audience for sustained revenue growth, this valuable guide showcases how the latest technology will coordinate every aspect of the marketing process—in ways that no conventional strategy can provide.

In an era when creativity and simple data collection may not be enough to drive your business forward, Marketing AI delves into the true art and science of personalized multichannel marketing—including how these new technologies are increasing sales, promoting customer satisfaction, and helping companies stand out from the pack.

Stevan Roberts is the founder of Reach Marketing, bringing over thirty years of executive experience to his current role. As the former CEO of Database Direct and ePost-Direct, he was a pioneer in the e-mail list, database, and business content industries. He also served as the CEO of the InfoGroup subsidiary Edith Roman Associates, where he worked to implement new marketing strategies and customer acquisition and retention tools. He is the coauthor of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns.

Greg Grdodian is the CEO of Reach Marketing, where he serves as the company's innovation and creative leader. A former president of InfoGroup's Edith Roman subsidiary and former director of audience development of Crain Communications, he has a broad range of experience building audience and database marketing automation technologies. He pioneered the Marketing AI(TM) system to build an autonomous, omni-channel capability for Reach's revenue performance marketing services group.