Marketing
Language: English
Published by MacMillan Publishing Company., 1993
- Hardcover
- Used
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Hardcover
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Seller Inventory # S_417636383
- Title
- Marketing
- Author
- Berman, Barry,Evans, Joel R.
- Publisher
- MacMillan Publishing Company.
- Publication year
- 1993
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0023342706
- ISBN 13
- 9780023342707
Very good condition
"Synopsis" may belong to another edition of this title.
From the Publisher
Merging current practices with theory, this, authoritative introduction to marketing is widely adopted for its lively, easy-to-read style. This text clearly portrays the state-of-the-art and captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics. The text is accompanied by a full supplements package, completely produced by the authors themselves, computer exercises, videos, video manual, detailed lecture notes, and a test bank written by the authors.
"About the title" may belong to another edition of this title.
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