Marketing the Best Deal in Town: Your Library: Where is Your Purple Owl?

Rossiter, Nancy

ISBN 10: 1843343053 / ISBN 13: 9781843343059

Published by Chandos Publishing, 2008

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781843343059.

Seller Inventory # 8691775

Bibliographic Details

• Title: Marketing the Best Deal in Town: Your Library: Where is Your Purple Owl?
• Publisher: Chandos Publishing
• Publication Date: 2008
• Language: English
• ISBN 10: 1843343053
• ISBN 13: 9781843343059
• Binding: Soft cover
• Condition: Good
• Weight: 500 grams
• Seller catalogs:
  • Librarianism

About this title

Synopsis

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

About the Author

Nancy Rossiter has been a professor, writer, entrepreneur, author and mentor for the past ten years. As an Assistant Professor at Simmons College’s Graduate School of Library and Information Science, Nancy taught Marketing the Library, Information Entrepreneurship, and Management classes and was a sought after speaker on library issues. Her first book Making a Difference: Leadership in Academic Libraries with Peter Hernon was published in 2007. She has also taught at Bryant University, Providence College, Worcester Polytechnic Institute, and is currently an Assistant Professor at the Davis College of Business at Jacksonville University. She has an MBA from Bryant University and a Doctorate from the University of Sarasota. Nancy enjoys reading, gardening, rehabbing old homes, jogging and has been a competitive triathlete. She lives in Amelia Island, Florida with her rescued collies, Holly and Elsie.