Marketing Blunders: Cases & Lessons for Managers
Language: English
Published by Partridge Publishing Singapore 2020-12-21, 2020
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Softcover
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- Title
- Marketing Blunders: Cases & Lessons for Managers
- Author
- ZALFA LAILI HAMZAH, ONG LIN DAR
- Publisher
- Partridge Publishing Singapore 2020-12-21
- Publication year
- 2020
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1543761798
- ISBN 13
- 9781543761795
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
"Synopsis" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
5-star seller
AbeBooks seller since August 2, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 21 business days | 14 to 21 business days |
|---|---|---|
| First item | US$ 20.75 | US$ 20.75 |
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Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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