Marketing Your Book: An Author's Guide (2nd Edition): How to Target Agents, Publishers and Readers

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.
Alison Baverstock encourages authors to work with publishers and agents
but also explains how to 'go it alone' for authors who plan to self
publish. The book covers: how
marketing works; what opportunities there are; how authors can help;
how to get noticed; how to get local publicity, organise a launch event
and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Alison Baverstock has worked in publishing as a marketing manager and
publicity controller and now works freelance as a marketing and
management consultant. She lectures on publishing courses at City
University, London and regularly gives talks on the industry.