Marketing and the Bottom Line

Ambler, Prof Tim.

ISBN 10: 0273642480 / ISBN 13: 9780273642480

Published by Financial Times/ Prentice Hall, 2000

About this Item

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Bibliographic Details

• Title: Marketing and the Bottom Line
• Publisher: Financial Times/ Prentice Hall
• Publication Date: 2000
• Language: English
• ISBN 10: 0273642480
• ISBN 13: 9780273642480
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

(Prentice Hall, Pearson Education) Sheds light on how a company can measure the performance of marketing strategies and get a clear picture, avoiding surprises and achieving the strategies that work best.

About the Author

Tim Ambler is Senior Fellow at London Business School, and teaches Global Marketing, Doing Business in Greater China, and executive programs. He is author of the best-sellers Marketing from Advertising to Zen and The Silk Road to International Marketing.