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Bibliographic Details

Title: Marketing and the Bottom Line: Measure your Marketing Health; Improve your Corporate Wealth
Publisher: Financial Times/ Prentice Hall 26/07/2000
Publication Date: 2000
Language: English
ISBN 10: 0273642480
ISBN 13: 9780273642480
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

(Prentice Hall, Pearson Education) Sheds light on how a company can measure the performance of marketing strategies and get a clear picture, avoiding surprises and achieving the strategies that work best.

About the Author

Tim Ambler is Senior Fellow at London Business School, and teaches Global Marketing, Doing Business in Greater China, and executive programs. He is author of the best-sellers Marketing from Advertising to Zen and The Silk Road to International Marketing.

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