Marketing Budgeting (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 26 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
US$ 261.41
Quantity: 3 available
Add to basketItem description from seller
pp. 542.
Seller Inventory # 1897777814
- Title
- Marketing Budgeting (RLE Marketing)
- Author
- Piercy Nigel
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138790893
- ISBN 13
- 9781138790896
- Series
- Book 26 of 28: Routledge Library Editions: Marketing
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Biblios
frankfurt am main, hessen, Germany
AbeBooks seller since September 10, 2024
Shipping rates from Germany to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | US$ 11.15 | US$ 20.96 |
Payment methods
Store description
We carry a wide selection of books from South Asia, United States, UK.
Specialty
new books imported from india, uk, usaSeller's business information
Readingos GmbH
Kaiserstraße 47
Frankfurt am Main, Germany 60329
Shipping terms
To ensure faster delivery, books may be shipped from any of the following locations Germany, the United Kingdom (UK), the United States (US), based on the buyer's address and product availability.