Marketing California Wine and Brandy

Teiser, Ruth; Fromm, Alfred; Adams, Leon David

ISBN 10: 102405179X / ISBN 13: 9781024051797

Published by Hutson Street Press, 2025

About this Item

Seller Inventory # I-9781024051797

Bibliographic Details

• Title: Marketing California Wine and Brandy
• Publisher: Hutson Street Press
• Publication Date: 2025
• Language: English
• ISBN 10: 102405179X
• ISBN 13: 9781024051797
• Binding: Soft cover
• Condition: New

About this title

Synopsis

"Marketing California Wine and Brandy" offers a unique glimpse into the history of California's wine industry through an oral history transcript and related materials from 198. Featuring insights from Ruth Teiser, Alfred Fromm, and Leon David Adams, this book delves into the strategies and challenges of promoting California wines and brandies. It provides valuable historical context for understanding the evolution of wine marketing techniques and the development of California as a premier wine-producing region.

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