Paperback.Pub Date:2023-09 Pages:197 Language:Chinese Publisher:Southeast University Press This book is based on the framework and content of the classic textbook Marketing. and is based on the cultivation of applied talents. In the writing process. it highlights the typicality. timeliness and comprehensiveness of case selection. as well as the pertinence. professionalism and hierarchy of problem design. At the same time. combined with the content characteristics of the case. it appropriately.

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Title: Marketing Case Analysis Tutorial(Chinese Edition)
Language: English
Binding: paperback
Condition: New

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