Neuware - Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

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Bibliographic Details

Title: Marketing Case Studies : Linking Theory to Practice
Publisher: Academica Press M�r 2023
Publication Date: 2023
Language: English
ISBN 10: 1680537253
ISBN 13: 9781680537253
Binding: Buch
Condition: Neu
Dimensions: 229 millimeters width by 152 millimeters height by 14 millimeters depth
Weight: 467 grams

About this title

Synopsis

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

About the Author

Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.

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