Marketing: A Case Study of Bilingual Teaching(Chinese Edition)

MA YONG BIN . ZHANG YA YUE

Language: English

ISBN 10: 7301336470 (ISBN 13: 9787301336472)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Language:Chinese.Paperback. Pub Date: 2023-06 Pages: 236 Publisher: Peking University Press This book explains marketing theory with the marketing practice of enterprises. covering the basic content of marketing. from consumer behavior analysis to the three elements of marketing strategy. and then to the 4P marketing theory. with corresponding cases and Chinese and English versions. Each case contains three parts: knowledge points. case text. and case questions. On the one hand. it can allow .

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Bibliographic details

Title
Marketing: A Case Study of Bilingual Teaching(Chinese Edition)
Author
MA YONG BIN . ZHANG YA YUE
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

Shipping rates from China to U.S.A.

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN

JS, China

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