Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d.

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Bibliographic Details

Title: Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition)
Publisher: ?????????
Publication Date: 2015
Language: Chinese
ISBN 10: 7300218202
ISBN 13: 9787300218205
Binding: paperback
Condition: New

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