Marketing Channel Management (Fourth Edition) 21st Century Economic and Management Planning Textbook · Marketing Series(Chinese Edition)

ZHUANG GUI JUN

Language: English

ISBN 10: 7301339968 (ISBN 13: 9787301339961)

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Language:Chinese.Paperback.Pub Date:2023-08 Pages:380 Publisher:Peking University Press This book takes planning. organization. leadership and control as the four major management functions as the structural framework. comprehensively introduces the basic concepts. basic theories and basic operating procedures of marketing channel management. and aims to cultivate students' theoretical literacy and practical operation ability to discover. analyze and solve problems. Since the first edition of.

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Bibliographic details

Title
Marketing Channel Management (Fourth Edition) 21st Century Economic and Management Planning Textbook · Marketing Series(Chinese Edition)
Author
ZHUANG GUI JUN
Condition
New
Binding
paperback
Language
English

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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