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Bibliographic Details

Title: Marketing: College Course Companion (Letts Study Aid)
Publisher: Letts Educational
Publication Date: 1989
Language: English
ISBN 10: 0850978548
ISBN 13: 9780850978544
Binding: Paperback
Condition: Used; Good

About this title

Synopsis

Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.

About the Author

GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates

PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield

"About this title" may belong to another edition of this title.

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