Marketing: College Course Companion (Letts Study Aid)
Language: English
Published by Letts Educational, 1989
- Softcover
- Used
Seller: Country House Library, Corby, United KingdomCountry House Library
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- Title
- Marketing: College Course Companion (Letts Study Aid)
- Author
- Lancaster, Geoff and etc. and Pearson, Richard and Reynolds, Paul
- Publisher
- Letts Educational
- Publication year
- 1989
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0850978548
- ISBN 13
- 9780850978544
- Item weight
- 504 grams
Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing.
"Synopsis" may belong to another edition of this title.
About the Author
GEOFF LANCASTER is Professor of Marketing at the University of North London Business School, and Chairman of Durham Associates
PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield
PAUL REYNOLDS is a Senior lecturer in Marketing at the University of Huddersfield
"About the title" may belong to another edition of this title.
Country House Library
Corby, United Kingdom
5-star seller
AbeBooks seller since October 24, 2025
Shipping rates from United Kingdom to U.S.A.
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Bluebell Abbey Ltd
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