Marketing Communication: Inevitable for Promoting Brand Awareness | Special Emphasis on Cosmetics and Toiletries Segment of FMCG

Soumya Mukherjee (u. a.)

ISBN 10: 6200285659 / ISBN 13: 9786200285652

Published by LAP LAMBERT Academic Publishing, 2020

About this Item

Marketing Communication: Inevitable for Promoting Brand Awareness | Special Emphasis on Cosmetics and Toiletries Segment of FMCG | Soumya Mukherjee (u. a.) | Taschenbuch | 180 S. | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786200285652 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 118496386

Bibliographic Details

• Title: Marketing Communication: Inevitable for Promoting Brand Awareness | Special Emphasis on Cosmetics and Toiletries Segment of FMCG
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 6200285659
• ISBN 13: 9786200285652
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 11D millimeters 220 millimeters width by 150 millimeters height by 11 millimeters depth
• Weight: 286 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Fast moving consumer goods (FMCG) constitute the basic necessities of the consumers and the consumers have plethora of options before them in selecting their preferred products. In this era of digital revolution, Marketing Communication (MC) has evolved as a more versatile and robust tool which has the power to generate positive inclination of the consumers towards FMCGs and thus help to build customers’ trust and loyalty to the producers. Today, FMCG markets are clattered with both large and small companies and overcrowded with many marketing messages. The present study intends to assess how FMCG companies have set favorable promotional strategies for their brand recognition depending on demographic characteristics of prospects of West Bengal to have a better impact on the mind of the prospective and existing customers. An analysis is also made to find out the different attributes which really play a convincing role while purchasing FMCG Brand and also concentrates on exploitation of both the traditional and social media to establish FMCG Brand in Indian market.