Marketing Communications: A European Perspective
Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh
ISBN 10: 0273685007 ISBN 13: 9780273685005
Published by Financial Times/ Prentice Hall, 2004
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Paperback
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About this Item
Description:
Marketing Communications: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273685005
Synopsis:
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
About the Author: Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.
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Bibliographic Details
Title: Marketing Communications: A European ...
Publisher: Financial Times/ Prentice Hall
Publication Date: 2004
Binding: Paperback
Condition: Very Good
Edition: 2nd Edition