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Bibliographic Details

Title: Marketing Communications: A European Perspective
Publisher: Financial Times/ Prentice Hall 05/02/2004
Publication Date: 2004
Language: English
ISBN 10: 0273685007
ISBN 13: 9780273685005
Binding: Soft cover
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.

About the Author

Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.

"About this title" may belong to another edition of this title.

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