Marketing Communications: A European Perspective

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ISBN 10: 0273773224 ISBN 13: 9780273773221
Published by - -, 2013
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  • 3.88 out of 5 stars
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Synopsis:

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

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Bibliographic Details

Title: Marketing Communications: A European ...
Publisher: - -
Publication Date: 2013
Binding: Paperback
Condition: Very Good

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