Marketing Concept. The St. Gallen Management Approach.

Thomas, Bieger:

ISBN 10: 3825244644 / ISBN 13: 9783825244644

Published by Bern, Haupt, 2015

About this Item

21,5 x 15 cm. 184 Seiten. ISBN 9783825244644 Sprache: Englisch Gewicht in Gramm: 300 Kartonierter Einband (wie neu).

Seller Inventory # 127702

Bibliographic Details

• Title: Marketing Concept. The St. Gallen Management Approach.
• Publisher: Bern, Haupt
• Publication Date: 2015
• Language: English
• ISBN 10: 3825244644
• ISBN 13: 9783825244644
• Condition: Gut
• Weight: 300 grams
• Seller catalogs:
  • Wirtschaft Nationalökonomie

About this title

Synopsis

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.