Title: Marketing Concepts that Win! Save Time, Money and Work Crafting Concepts Right the First Time
Publisher: Live Oak Book Company
Publication Date: 2011
Language: English
ISBN 10: 1936909146
ISBN 13: 9781936909148
Binding: Paperback
Condition: New
Weight: 6 ounces

About this title

Synopsis

Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

About the Author

Martha Guidry (The Concept Queen), the principal at The Rite Concept, has more than fifteen years of combined brand management, concept development,and research experience. After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed concepts for launching new products and services into the marketplace in a variety of industries for organizations such as Arby s, DuPont, Bush Beans, Amway, Pizza Hut, Dial, and the Tuck School of Business at Dartmouth. She is a past director of the board for the Qualitative Research Consultants Association (QRCA) and the Connecticut chapter of the American Marketing Association. She is a popular presenter at conferences and professional meetings and has published numerous articles in business periodicals.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

BennettBooksLtd
CA, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	7 to 30 business days	3 to 14 business days
First item	US$ 6.95	US$ 9.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.