Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
Language: English
Published by Routledge, 2014
Series: Book 118 of 156 - Routledge Studies in the Growth Economies of Asia
- Hardcover
- New
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- Title
- Marketing and Consumption in Modern Japan (Routledge Studies in the Growth Economies of Asia)
- Author
- Usui, Kazuo
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415323134
- ISBN 13
- 9780415323130
- Series
- Book 118 of 156: Routledge Studies in the Growth Economies of Asia
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
"Synopsis" may belong to another edition of this title.
About the Author
Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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