Marketing: Creating Value for Customers

Churchill, Gilbert A., Peter, J. Paul

ISBN 10: 0256173672 / ISBN 13: 9780256173673

Published by Irwin Professional Pub, 2003

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Bibliographic Details

• Title: Marketing: Creating Value for Customers
• Publisher: Irwin Professional Pub
• Publication Date: 2003
• Language: English
• ISBN 10: 0256173672
• ISBN 13: 9780256173673
• Binding: Hardcover
• Condition: New
• Book Type: book

About this title

Synopsis

Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

About the Author

Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.