Marketing = Customers + Heart: How to Build Your Small Business Growth Strategy

Stop wasting your advertising money!

It’s easy to feel frustrated and disheartened when you’re trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business’s fortune with a marketing plan that places your customers at the very heart of your business.

Marketing = Customers + Heart is more than a marketing book, it’s your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy – stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you:

• Build a solid foundation to create, understand, nurture, and retain customers.
• Tap into your hidden reserves of creativity for new and exciting ideas.
• Feel confident that your marketing decisions are finally on target with your goals and aspirations.
• Discover how stronger customer relationships lead to deeper insights and greater growth.
• Expand your mindset and easily identify new opportunities before your competitors.

The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy – a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message.

Since they met over 30 years ago, Judy and Eriks Celmins have been a dynamic, innovative force. Blending their extensive experience and skill in sales, small-business management, and marketing strategy, research and execution, they are driven to be the best and to help others thrive, too. Judy and Eriks are the co-founders of ThriveableBiz, a New Zealand-based marketing consultancy for small businesses.