Marketing by the Dashboard Light
LaPointe, Patrick
ISBN 10: 1563180367 ISBN 13: 9781563180361
Published by Association of National Advertisers, Incorporated, 2005
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Better World Books: West, Reno, NV, U.S.A.
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About this Item
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Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 6262742-6
Synopsis:
A marketing dashboard can be your catalyst for success and credibility. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing’s accountability? Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments gives you insight into planning, design, construction and implementation of an effective marketing dashboard. And for those who already have one, Marketing by the Dashboard Light gives you the information you need to help retool and focus your dashboard for maximum effect. Marketing by the Dashboard Light features insight interviews with CMO’s from Fortune 100 companies including: Allstate Charles Schwab McDonald’s Corporation Hewlett Packard Wachovia Citibank Home Depot Pitney Bowes Dow Corning General Electric and many others.
About the Author: Pat LaPointe is the managing partner of MarketingNPV, a management consulting firm focused on improving the financial return from marketing investments. His 20-year-plus career includes consulting with over half of the Fortune 100 and running a large sales and marketing department. His education credentials include an MBA from Stern School fo Business at New York University and a Bachelor of Commerce from McGill University (Montreal).
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Bibliographic Details
Title: Marketing by the Dashboard Light
Publisher: Association of National Advertisers, Incorporated
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
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