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Bibliographic Details

Title: Marketing: Defined, Explained, Applied: International Edition
Publisher: Pearson
Publication Date: 2011
Language: English
ISBN 10: 0132719894
ISBN 13: 9780132719896
Binding: Soft cover
Edition: 2nd Edition
Condition: Very Good
Weight: 640 grams

About this title

Synopsis

A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

"About this title" may belong to another edition of this title.

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