Marketing: Defined, Explained, Applied
Levens, Michael
ISBN 10: 013607569X ISBN 13: 9780136075691
Published by Pearson College Div, 2009
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Seller Inventory # 013607569X-3-27126600
Synopsis:
A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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Bibliographic Details
Title: Marketing: Defined, Explained, Applied
Publisher: Pearson College Div
Publication Date: 2009
Binding: paperback
Condition: Good
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Marketing: Defined, Explained, Applied
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Paperback. Condition: As New. 2009; Upper Saddle River, NJ; white glossy paper covers with green titles; covers are in like new condition; Interior is clean and unmarked; 4to - over 9 3/4" to 12" tall; 290 pages. Seller Inventory # SKU1150434
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Marketing: Defined, Explained, Applied
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013607569XI5N00
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Marketing: Defined, Explained, Applied
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.013607569X.G
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Marketing : Defined, Explained, Applied
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Marketing: Defined, Explained, Applied
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Paperback. Condition: Brand New. 1st edition. 290 pages. 10.50x8.25x0.50 inches. In Stock. Seller Inventory # 013607569X
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