Marketing: Defined, Explained, Applied
Levens, Michael
ISBN 10: 013607569X ISBN 13: 9780136075691
Published by Prentice Hall, 2009
New
Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
1st edition. 290 pages. 10.50x8.25x0.50 inches. In Stock. Seller Inventory # 013607569X
Synopsis:
A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.
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Bibliographic Details
Title: Marketing: Defined, Explained, Applied
Publisher: Prentice Hall
Publication Date: 2009
Binding: Paperback
Condition: Brand New