Marketing: Defined, Explained, Applied

Michael Levens

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Language: English

Published by Pearson Education (US), 2011

0132177153 / 9780132177153

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A unique and easy-to-read breakdown of marketing information.   Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text?rather than passively read it.   The second edition features a new format that makes it easier for readers to study and learn the material.

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Title
Marketing: Defined, Explained, Applied
Author
Michael Levens
Publisher
Pearson Education (US)
Publication year
2011
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0132177153
ISBN 13
9780132177153
Edition
2nd Edition

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

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