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Bibliographic Details

Title: Marketing: Defined, Explained, Applied (Mymarketinglab)
Publisher: Pearson
Publication Date: 2011
Language: English
ISBN 10: 0132177153
ISBN 13: 9780132177153
Binding: Paperback
Edition: 2nd Edition
Condition: Good

About this title

Synopsis

A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

"About this title" may belong to another edition of this title.

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