Marketing Diagnostics - Marketing experts point and pull illness(Chinese Edition)

Date :2005-1-1 298 Capital Economic and Trade University Press. the series covers the new century frontier theory of the basic aspects of marketing and the main content. and especially these theories with Chinese enterprises and their ability to enhance the practice of marketing as the focus of the combination of writing . so books of each of the books is not only a unique marketing frontier theoretical insights and analysis . but also on the cutting edge theory in Chinese corporate marketing application prospects and operations may conduct research . The series is a complete system . but each pair of relatively independent book discusses a theoretical proposition marketing frontier . This book is a history of 20 years of marketing in China often appear in the theory and practice of disease -depth analysis. countermeasures and marketing...