Marketing in a Digital & Data world : Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial

Language: English

Published by Repro India Limited Sep 2019, 2019

1646506960 / 9781646506965

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

Neuware - In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today's digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions. Prof Das Narayandas, Edsel Bryant Ford Professor of Business Administration Senior Associate Dean, External Relations Senior Associate Dean, Harvard Business Publishing HARVARD BUSINESS SCHOOLThis book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.…

Seller Inventory # 9781646506965

Title
Marketing in a Digital & Data world : Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial
Author
Walter Vieira
Publisher
Repro India Limited Sep 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1646506960
ISBN 13
9781646506965
Item weight
494 grams
Dimensions
229x152x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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First itemUS$ 39.30US$ 50.53
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Einbeck, Germany 37574