The Marketing Director's Handbook Volume 2 (The Marketing Director's Handbook Volume 2: Managing Digital Marketing)

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.

Tim Arnold Famous marketer of the 80's and 90's who ran one of the most successful independent UK agencies. Going on to establish a leading UK search marketing agency and becoming a sought-after interim Marketing Director and consultant.
Guy Tomlinson Leading UK marketing consultant with a background at major brands and in the media. Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond.