Marketing for Dummies

Smith, Craig, Mortimer, Ruth, Hiam, Alexander, Brooks, Gregory

ISBN 10: 1119965160 / ISBN 13: 9781119965169

Published by Wiley & Sons, Incorporated, John, 2012

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 11131472-6

Bibliographic Details

• Title: Marketing for Dummies
• Publisher: Wiley & Sons, Incorporated, John
• Publication Date: 2012
• Language: English
• ISBN 10: 1119965160
• ISBN 13: 9781119965169
• Binding: Soft cover
• Edition: 3rd UK.
• Condition: Very Good
• Weight: 1.698 pounds

About this title

Synopsis

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

About the Author

Ruth Mortimer is the Editor of Marketing Week magazine. Greg Brooks is Global Marketing Director at media agency Mindshare. Craig Smith is the former Editor of Marketing magazine and is now Communications and Content Strategist at Persuasion Communications. Alexander Hiam is a consultant whose clients include many Fortune 500 companies.