Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
Language: English
Published by Maximum Press, 2001
- Softcover
- Used
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- Title
- Marketing with E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
- Author
- Kinnard, Shannon
- Publisher
- Maximum Press
- Publication year
- 2001
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1885068689
- ISBN 13
- 9781885068682
- Edition
- 3rd Edition
E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.
"Synopsis" may belong to another edition of this title.
About the Author
Shannon Kinnard is a consultant through her company, Idea Station, for numerous online newsletters. She is on the advisory board of the Technology Alliance of Georgia and on the board of the Atlanta Interactive Marketing Association. She is a columnist for Digitalsouth magazine. She lives in Atlanta, Georgia.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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