Marketing of Engineering Consultancy Services : A Global Perspective

Language: English

Published by ASME Press, 2018

079186183X / 9780791861837

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

Softcover

Condition: New

US$ 87.58

US$ 39.21 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing of Engineering Consultancy Services:A Global PerspectivePradeep Kumar Chatterjee and Partho Pratim ChatterjeeMarketing of Engineering Consultancy Services has always been a complex andmulti-disciplinary subject, more so in a world of interconnected economies. Thecross-border sourcing of services as an integral part of the global value chaingained momentum with enhanced economic globalization. We are in the cusp ofthe creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is setto change the way we live and work. This technology disruption is spearheadedby Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning.As the global economy and society undergoes a tectonic shift to post-industrialinformation society with knowledge capital as its new resource, marketing ofservices is concurrently experiencing a paradigm shift. This book is a uniqueblend of the authors decades of experience in the engineering consultancyservice industry, combined with scholarly and academic excellence.With this book, readers should be able to: Understand engineering consultancy services and the market paradigms froma global perspective. Understand the unique features of engineering consultancy services and theirimplications for marketing. Explain the quality elements of engineering consultancy services. Understand the issues concerning the quality, cost-benefit analysis of qualityof engineering consultancy services. Understand how engineering consultants are appointed by clients underinternational competitive bidding (ICB). Define marketing of engineering consultancy services and explain whyscientific marketing is essential for engineering consultancy firms. Understand the client relationship, the people (engineer) factor, Internalmarketing. Formulate marketing mixes (8Ps) for engineering consultancy services And much more.…

Seller Inventory # 9780791861837

Title
Marketing of Engineering Consultancy Services : A Global Perspective
Author
Partho Pratim Chatterjee
Publisher
ASME Press
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
079186183X
ISBN 13
9780791861837
Item weight
212 grams
Dimensions
229x152x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.41
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574