Marketing Essentials: A Concise Guide and Primer

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, managers, and educators.

Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the latest technologies, tools, and trends to develop winning marketing strategies to turbo-charge your business. Each topic is presented in a concise manner, with real-world examples and case studies that illustrate key concepts and strategies.

The book's key features include its practical and actionable insights, making it a useful guide for those looking to apply the concepts of technology strategy in the real world.

Bharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University's Tandon School of Engineering. He has researched, written, and consulted extensively in the areas of innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.