Marketing Essentials: The Deca Connection

Farese, Lois Schneider; Kimbrell, Grady; Woloszyk, Carl A.

ISBN 10: 007895312X / ISBN 13: 9780078953125

Published by Glencoe/McGraw-Hill School Pub, 2010

About this Item

Fast Free Shipping â Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included.

Seller Inventory # GWV.007895312X.G

Bibliographic Details

• Title: Marketing Essentials: The Deca Connection
• Publisher: Glencoe/McGraw-Hill School Pub
• Publication Date: 2010
• Language: English
• ISBN 10: 007895312X
• ISBN 13: 9780078953125
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Glencoe's NEW Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives the book added interest, and it is available online with McGraw-Hill's exclusive Connect and Connect Plus. Using Connect teachers can manage their classes completely online, while students complete their work, which is checked and placed in a grade book for the teacher. Students can even use Connect to do their homework on a PPA, iPhone, or iPod Touch! Connect Plus adds an online student edition. Glencoe Marketing Essentials is correlated to the latest National Marketing Standards, and incorporates academic content and research-based reading strategies throughout the text. DECA Connection features help students prepare for competitive events. Marketing Essentials meets all Perkins standards for academic rigor, relevancy, and relationships Includes Print Student Edition

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide