Marketing and Feminism (Routledge Interpretive Marketing Research)
Language: English
Published by Routledge, 2000
Series: Book 13 of 19 - Routledge Interpretive Marketing Research
- Softcover
- Used
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- Title
- Marketing and Feminism (Routledge Interpretive Marketing Research)
- Publisher
- Routledge
- Publication year
- 2000
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415219736
- ISBN 13
- 9780415219730
- Series
- Book 13 of 19: Routledge Interpretive Marketing Research
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
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BGV Books LLC
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