Marketing of Financial Services in VUCA world
Mathur, Anumeha; Gupta, Devkanya
ISBN 10: 6207843401 ISBN 13: 9786207843404
Published by LAP LAMBERT Academic Publishing, 2024
New
Soft cover
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Ria Christie Collections, Uxbridge, United Kingdom
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In. Seller Inventory # ria9786207843404_new
Synopsis:
In today's dynamic business environment, the financial services sector stands at the forefront of economic activity, deeply intertwined with the complexities of global markets. This industry faces significant challenges arising from the forces of volatility, uncertainty, complexity, and ambiguity, collectively known as VUCA. These elements profoundly impact financial services marketing, demanding innovative strategies and a keen adherence to regulatory compliance and ethical standards.This book aims to provide a comprehensive exploration of financial services, delving into the multifaceted aspects of banking, insurance, wealth management, and investing. Each chapter is meticulously crafted to offer insights into the fundamental components of financial services, their roles in economic activities, and their significance in managing, allocating, and transferring funds, assets, and risks within economies.
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Bibliographic Details
Title: Marketing of Financial Services in VUCA world
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2024
Binding: Soft cover
Condition: New