Paperback.Pub Date:2023-01 Pages:198 Language:Chinese Publisher:People's Posts and Telecommunications Press Based on the talent training goals of higher vocational colleges and the needs of corporate marketing positions. this textbook divides the content into 4 modules. namely. understanding marketing. analyzing marketing opportunities. making marketing decisions. marketing control and marketing innovation. Under the modules. 11 projects consistent with the requirements of actual job position.

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Bibliographic Details

Title: Marketing Fundamentals and Practice (Micro Course Version 2nd Edition)(Chinese Edition)
Publisher: People Post Press
Publication Date: 2023
Language: English
ISBN 10: 7115598479
ISBN 13: 9787115598479
Binding: paperback
Condition: New

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Language:Chinese.paperback.Pub Date:2023-01.publisher:People Post Press.description:Paperback.Pub Date:2023-01 Pages:198 Language:Chinese Publisher:People's Posts and Telecommunications Press Based on the talent training goals of higher vocational colleges and the needs of corporate marketing positions. this textbook divides the con

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