Marketing GPS Navigating to Success for Small Business

Why should you read Marketing GPS? The answer is simple: this book is a treasure trove of valuable insights. I know—every author claims that. But the true value of Marketing GPS isn’t just in the volume of content. It’s in the unique perspective I bring as someone who has lived and breathed marketing—learning, creating, developing, and delivering strategies that have driven success for over 500 clients. The value lies in the depth of experience. It comes from decades of hands-on expertise, forged in the trenches alongside clients, mentors, and partners—including my employees, whom I view as teammates. I’ve learned as much from collaborating with clients through their challenges and triumphs as I have from my formal education and career. The value lies in the heart behind the work. This book is not just a compilation of lessons from my education, career, and training. It’s shaped by a lifetime of hardships, opportunities, and the wisdom gained from every teacher, teammate, and experience that has shaped my positive, unstoppable, and adaptive approach to life, business, and success. So don’t wait any longer—whether you’re holding a physical copy or an eBook, dive in right now. Marketing GPS is your guide to clarity, focus, and action. You won’t regret it. Thomas Schwing Productions 2024. All Rights Reserved

As a broadly experienced marketing and sales professional, Tom specializes in applying practical marketing techniques to enhance sales results. Full stop. His career to date in several key, global industries has taught him that success comes when marketing and sales are not kept in silos, but rather work in a planned, integrated, measurable, managed fashion.

Specifically, Tom helps clients to identify their ideal customers (i.e., market/s) and create clear value statements that enable prospective buyers to understand and buy based on well-articulated, unique selling propositions. He is an award-winning translator between client offerings and customer needs, no matter how complex or singular an offering may seem.

Working with Tom leads to creative, out-of-the-box solutions to your unique sales and marketing issues. With career experience on both sides of the agency/client relationship, Tom focuses on maximizing the opportunities available from both parties. This approach delivers results that are greater than the sum of their parts.

Tom has deep experience in the IT (""we grew up together”), telecommunications, traditional energy (with all due apologies), sustainable energy, aerospace, software, real estate, health and finance industries/markets. He now harnesses his past experience in managing expensive, successful marketing programs for large corporations to work for your small business at a fraction of the cost.

Tom may have invented the term Virtual CMO, and he certainly coined Marketing GPS. His current purpose, and the reason for this book, is ""serving clients who are in the business of helping others and our planet. The key is helping my clients thrive and succeed. It’s helping start-ups launch, develop, grow and thrive. It’s helping large corporations redefine and repurpose their roles for a better world. It’s helping my clients get the maximum return on investment for their marketing dollar.”